Key Takeaways
Foodit, presented publicly alongside La Nación, promotes itself as a cooking platform that helps people “cook every day” with recipes, weekly menu planning, and masterclasses taught by well-known chefs such as Donato De Santis (translated from Spanish). The marketing pitch invites readers to subscribe for full, unlimited access to content, including exclusive recipes like “flan with condensed milk and cream” (translated from Spanish: “flan con leche condensada y crema”), and it reassures potential subscribers that they can cancel at any time. The same communication also includes a formal legal notice citing Argentina’s Law 25.326 on personal data protection, spelling out the purpose of collecting data, who handles it, the right to access and correct or delete it, and the authority that oversees complaints.
Story & Details
A subscription built around cooking
Foodit positions itself as a daily cooking companion. The public description of the service frames it as a place to find recipes, practical guides, and curated menu ideas. The message promises “masterclasses with leading chefs” (translated from Spanish: “masterclasses con chefs referentes”) and specifically names Donato De Santis in that role. It highlights appealing, approachable dishes such as “flan with condensed milk and cream” (translated from Spanish: “flan con leche condensada y crema”), which is presented as part of the platform’s culinary offering rather than as a standalone cookbook moment.
The tone of the pitch is direct and informal. It tells the reader that with a subscription, it will be possible to “see all content without limits” (translated from Spanish: “ver todos los contenidos de forma ilimitada”). It also invites the reader to follow Foodit on social channels and presents a prominent call to action: “I WANT TO SUBSCRIBE!” (translated from Spanish: “¡QUIERO SUSCRIBIRME!”). Alongside that, there is a short reassurance: “Cancel whenever you want” (translated from Spanish: “Cancelá cuando quieras”). The language aims to feel low-friction. It’s quick. It’s easy to enter. It’s easy to leave.
What subscribers are told they get
Publicly available subscription materials expand on what that button actually buys. Foodit promotes full access to all of its recipes and digital tools, early access to or inclusion of curated weekly menus, and new recipes every day. The offer describes “17 exclusive masterclasses,” lists chefs such as Donato De Santis and Toti Quesada as instructors, and promises guidance from nutrition specialists to help organize a full week of meals. The service is described as not just static recipes but also structured menu planning, shopping lists, and audio-guided preparations designed so a person can cook without looking at the screen.
Some subscription messaging also mentions introductory pricing, free trial periods, and assistance through official service channels, including a WhatsApp contact for help with activation. The framing is lifestyle-first rather than purely transactional: the idea is to cook better, plan faster, and borrow the calm of a pro kitchen on busy days.
Editorial voice and curation
The marketing emphasizes curation. One line credits “content and curation by” before referencing the Foodit and La Nación editorial environment (translated from Spanish: “contenido y curaduría por”). The platform is presented as an ecosystem rather than a loose recipe blog. Masterclasses are framed like guided lessons from working chefs. Recipes are layered with practical context — for instance, highlighting traditional sweets such as flan next to kitchen skills and “secrets” behind crowd-pleasing staples like homemade ice cream. The model resembles the way a magazine-style food vertical blends instruction, access to personalities, and brand trust.
Where Foodit sits inside La Nación’s world
Foodit is described in La Nación’s own coverage as a La Nación–backed culinary platform and subscription environment. It is pitched as a place to explore techniques, convenience tricks, trends in home cooking, and menus tailored to daily life, with Argentina’s food culture and chefs placed at the center. The messaging from La Nación characterizes Foodit as a curated, high-touch experience built around quality, personality, and confidence in the recipes.
The brand also appears in La Nación’s commerce activity, including cookware and kitchen tools marketed under the Foodit name. That broader presence reinforces the idea that Foodit is not just a recipe archive but a branded cooking environment carrying content, classes, gear, and editorial curation.
The legal notice on personal data
Alongside the warm invitation to subscribe, the communication includes language grounded in Argentine data law. It cites “Art. 6, Law 25.326 (Information)” (translated from Spanish: “ART. 6°, Ley 25.326 (Información)”) and states that whenever personal data are collected, the individual must first be told, clearly and explicitly, why the data are being collected and who may receive it. The notice also says the person must be informed that a database exists, who is responsible for it, and where that party can be found.
The same disclosure explains that users must be told whether answering any requested data fields is mandatory or optional, and what happens if they refuse to provide information or if the information is inaccurate. Another guarantee appears here: the person supplying the data has the possibility to exercise rights of access, correction, and deletion.
The notice then continues by saying that the person whose data is held has the right to access that data free of charge at intervals of no less than six months, unless a legitimate interest justifies a shorter interval, referring to Article 14, section 3 of Law 25.326. It names the National Directorate for Personal Data Protection (translated from Spanish: “Dirección Nacional de Protección de Datos Personales”) as the authority empowered to handle complaints and claims if the rules on personal data are not respected, and it references an internal regulatory act known as Disposición 10/2008.
The footer also includes an unsubscribe instruction in Spanish: “To stop receiving emails from FOODIT, click here” (translated from Spanish: “Para dejar de recibir correos de FOODIT, haga click aquí”). This functions as the exit ramp: clear, immediate, and visible.
How brand identity and accountability are presented
Foodit’s web presence is explicitly tied to La Nación, and it publicly lists itself as operating out of Buenos Aires, Argentina. The platform invites ongoing contact, both through digital support channels and through that unsubscribe link, positioning itself as a living service with direct response lines rather than a one-direction marketing blast. The inclusion of an unsubscribe route and the reference to an accountable data controller both serve a practical role: the brand is saying, in effect, “Here is what we collect, here is why, here is who answers for it, and here is how you walk away if you want to.”
Conclusions
The pitch
The Foodit message blends appetite and access. It promotes indulgent comfort recipes like flan, everyday decision support like shopping lists and weekly plans, and premium proximity to recognizable chefs such as Donato De Santis. The tone suggests that good cooking can be approachable if someone trusted lays out the path.
The contract
At the same time, the message treats data rights as part of the product relationship. By referencing Law 25.326 and naming the national authority that oversees complaints, the platform is not only advertising recipes and masterclasses; it is also acknowledging its duty to explain what happens with personal data, how to see it, how to correct it, and how to erase it. The unsubscribe link reinforces that same line of accountability. The result is a subscription model that sells culinary confidence and also states, in writing, what it owes back.
Sources
Foodit main site and recipe platform, presented publicly by La Nación and describing recipes, masterclasses, curated menus, subscriber features, and daily cooking guidance: https://foodit.lanacion.com.ar/
YouTube feature on making ice cream at home, published on La Nación’s official channel and presented under the Foodit banner, discussing “the secrets to preparing the best homemade ice cream,” which reflects the same promise of pro techniques made accessible: https://www.youtube.com/watch?v=s16vFhnsAUA
Public La Nación subscription materials for Foodit that describe masterclasses, named chefs such as Donato De Santis, nutrition support, weekly menu planning, and assistance via official service channels including WhatsApp for activation: https://suscripciones.lanacion.com.ar/suscripcion/v/3/?cv=670&fc=50000035
Public La Nación coverage announcing Foodit as a curated culinary platform with recipes, masterclasses, trends, and guided experiences around cooking and planning meals: https://www.lanacion.com.ar/salud/la-nacion-presenta-foodit-la-nueva-plataforma-de-recetas-masterclasses-y-las-ultimas-tendencias-para-nid01062024/
Appendix
Subscription
Subscription refers to ongoing access to Foodit content, planning tools, and masterclasses in exchange for signing up, often starting with a promotional period and continuing month to month.
Masterclass
A masterclass in this context is an in-depth cooking session led by an established chef such as Donato De Santis, designed to transfer restaurant techniques and kitchen judgment to home cooks.
Flan with condensed milk and cream
“Flan con leche condensada y crema” (translated from Spanish) is presented as a rich, custard-style dessert built on sweetened condensed milk and cream, positioned as an example of the kind of recipes Foodit highlights to attract subscribers.
Law 25.326
Law 25.326 is Argentina’s personal data protection law. It requires any organization that collects personal data to explain why the data are requested, how they will be used, who is responsible for the database, and what rights the individual has to access, correct, or delete that data.
National Directorate for Personal Data Protection
The National Directorate for Personal Data Protection (translated from Spanish: “Dirección Nacional de Protección de Datos Personales”) is the authority in Argentina that receives complaints and enforces personal data rules, including those described in Law 25.326 and related measures such as Disposición 10/2008.
Unsubscribe link
An unsubscribe link is a direct path for a recipient to stop receiving further marketing emails. In this case it is explicitly offered as “To stop receiving emails from FOODIT, click here” (translated from Spanish: “Para dejar de recibir correos de FOODIT, haga click aquí”), signaling a clean opt-out.
Personal data
Personal data means any information tied to an identifiable individual, such as an email address, that is collected during signup or marketing. Law 25.326 treats that information as protected and grants the person control over it.
My Diary - Leonardo Cardillo 