Key Takeaways
What is compared. A branded Oral-B iO “Simply Clean” rechargeable brush sold by Action and two OptiSmile electric brushes on Amazon Netherlands.
Prices and claims. Oral-B iO appears at €37.50. OptiSmile shows one model with three cleaning modes and a stated 8,800 rotations per minute at €23.99, and a bamboo rechargeable version at €39.99.
User scores on Amazon. The €23.99 OptiSmile is rated 3.0/5 from seven reviews; the €39.99 bamboo model is 3.4/5 from twenty-six reviews.
Practical view. Replacement heads for Oral-B are widely stocked; trusted bodies say either manual or powered brushes can work when used well.
Story & Details
The retail picture. Action lists the Oral-B iO Simply Clean as a rechargeable brush priced at €37.50. It reads like a straightforward discount-store deal from a known brand. Amazon search results for “optismile” surface two clear options: a €23.99 brush with three modes and a claim of 8,800 rotations per minute, and a bamboo rechargeable at €39.99 with Prime-style delivery wording.
Reading the ratings. The cheaper OptiSmile shows a small review base (seven ratings) and a middling 3.0 score. The bamboo version shows 3.4 from twenty-six reviews. Scores like these suggest caution if long-term durability matters.
What experts say actually moves the needle. National health guidance aligns on simple habits: brush with fluoride toothpaste twice a day for about two minutes, use light pressure, and cover every surface. Either manual or powered brushes can be effective; choose soft bristles and a device you will use well. Replacement heads should be changed roughly every three to four months, or sooner if bristles fray.
Value in everyday life. A low sticker price can fade if heads are hard to find. Oral-B heads are commonly stocked at supermarkets and pharmacies, making upkeep simple. That convenience, plus brand support, often justifies paying a small premium over budget devices with limited feedback.
Conclusions
The smart buy today. For a modest step-up in cost, the Action price on the Oral-B iO combines a known brand, easy-to-find heads, and simple maintenance.
The budget pick. The €23.99 OptiSmile is the cheapest ticket in, but its modest ratings and claims should be weighed against everyday needs and head availability.
The bottom line. Good technique beats spec sheets: two minutes, twice a day, soft bristles, gentle pressure, and regular head changes.
Selected References
[1] NHS — How to keep your teeth clean: https://www.nhs.uk/live-well/healthy-teeth-and-gums/how-to-keep-your-teeth-clean/
[2] American Dental Association — Toothbrushes (soft bristles, two minutes twice daily, replace every 3–4 months): https://www.ada.org/resources/ada-library/oral-health-topics/toothbrushes
[3] UK Government/NHS England — Delivering Better Oral Health, Oral hygiene chapter: https://www.gov.uk/government/publications/delivering-better-oral-health-an-evidence-based-toolkit-for-prevention/chapter-8-oral-hygiene
[4] NHS Inform (Scotland) — Teeth cleaning guide: https://www.nhsinform.scot/healthy-living/dental-health/your-teeth/teeth-cleaning-guide/
[5] American Dental Association (YouTube) — “Brush Your Teeth” PSA: https://www.youtube.com/watch?v=GxRSQoNR7Zk
Appendix
Amazon Netherlands. The country site of Amazon that lists consumer products, prices, ratings, and delivery options.
Bamboo toothbrush. A toothbrush with a bamboo handle; material choice does not change core brushing guidance.
Electric toothbrush. A powered brush (oscillating or sonic) that can help users clean more consistently; technique still matters most.
OptiSmile. A brand shown on two Amazon listings: one with three modes and a claimed 8,800 rotations per minute, and another with a bamboo handle.
Oral-B iO. A premium Oral-B electric line; heads are widely available across retail, which simplifies upkeep.
Prime. Amazon’s membership program; a “Prime” badge signals member-eligible delivery benefits.
Replacement heads. Detachable brush heads that should be changed about every three to four months or when frayed.
Two-minute rule. A common recommendation to brush for about two minutes, twice daily, using fluoride toothpaste and light pressure.
My Diary - Leonardo Cardillo 