Key Takeaways
A thank-you on bright pink.
A simple flyer from Dutch bakery chain Bakker Bart thanks customers for their order and shows a rider on a delivery bike with boxes full of food.
Lunch moves online.
The flyer invites people to order filled sandwiches, snacks, and sweet treats through the bakery’s own website, with clear price limits for delivery.
Bikes carry the bread.
The scene joins two strong Dutch habits in late November 2025: eating bread-based lunches and using bicycles, now including cargo bikes, for city deliveries.
Story & Details
A card on a checkered table.
Picture a kitchen table covered with a yellow checkered cloth. On it lies a glossy pink flyer. At the top, large white letters say “Thank you for your order” in Dutch. Below the words, a young rider sits on a sturdy delivery bike. On the front rack, two square boxes promise that “something tasty” is inside. The image is cheerful and relaxed, like a small celebration of an everyday lunch.
A friendly voice from the bakery.
On the back, the text starts with “Dear customer” and offers warm thanks. It explains that the cosy feeling of the shop does not stop at the counter. The bakery wants that feeling to travel all the way to the front door, whether the food goes to a home or an office. The flyer says that customers can use the bakery’s own website to order, making the route from craving to sandwich quick and simple.
Deals, trust, and clear prices.
The message also talks about money and trust in very direct language. Some special deals, like “four plus one” offers and snack or lunch combinations, are only available when ordering on the bakery website. This keeps prices attractive for regular customers. The flyer also promises that deliveries come from familiar staff, so the person ringing the bell is someone from the bakery, not an unknown driver. At the bottom, the rules are neat and easy: delivery starts from an order of fifteen euros, and delivery is free once the basket reaches thirty euros.
A small Dutch language lesson.
The flyer hints at classic Dutch food words that appear on the website. One key word is “broodje”. It means a small roll or sandwich, usually served cold. “Belegde broodjes” are those rolls already filled with cheese, meats, salad, or other toppings. In the Netherlands, many people eat these for lunch almost every day, often with milk or juice. Articles on Dutch food culture describe lunches based on bread with cheese, cold cuts, or sweet spreads. They show that simple sandwiches still dominate the midday meal, even when life feels modern and fast [1–5].
From shop counter to office desk.
Bakker Bart’s own pages show how deeply this pattern runs. There are menus for filled sandwiches, paninis, breakfast boxes, group lunches, and business trays that can be ordered for meetings or trainings [1,2,8]. Customers pick a local branch, choose their rolls, and add extras such as dressings or extra toppings. For offices, the bakery promises that group lunches can be ordered up to an hour in advance and will arrive at the chosen time [2,8]. It is an efficient system built around something very basic: fresh bread.
Bikes as moving counters.
The flyer’s bike is not just decoration. Across Dutch cities, cargo bikes now play a growing role in delivering goods. The Netherlands Enterprise Agency explains how companies such as DHL and PostNL use hundreds of cargo bikes for urban deliveries, cutting noise and emissions while still reaching tight streets and busy centres [6]. News reports describe new zero-emission zones in several Dutch cities from January 2025, which push delivery firms to swap vans for cleaner options like electric cargo bikes [7]. In this setting, a bakery bike carrying sandwiches is part of a much larger movement.
Cycling culture in motion.
Cycling has long been a symbol of Dutch life. Roads, paths, and traffic rules are built with bikes in mind. A BBC World Service documentary on cycling across Europe shows how investment in bike lanes rose sharply after the pandemic and how the Netherlands stands out for everyday cycling, from school runs to commuting and cargo [9]. When a bakery uses bikes for lunch delivery, it does not feel like a bold experiment. It feels like a natural extension of a culture where bicycles already do much of the light work of the day.
Conclusions
An everyday card with a bigger story.
The pink Bakker Bart flyer looks simple at first glance: a thank-you note, a bike, some prices. Yet it tells a wider story about how Dutch people eat and move in 2025. It shows a country that still loves bread-based lunches, now ordered with a quick scan or click, and a city streetscape where bikes carry not only people but also boxes of sandwiches and cakes.
Small rituals, modern tools.
The flyer also shows how small rituals adapt without losing their heart. The warm tone, the familiar rider, and the focus on clear, fair deals keep the experience close and local, even when the order travels through a website. A lunch of simple sandwiches arrives by bike, and a normal day feels a little more special when the doorbell rings.
Selected References
[1] Bakker Bart – Main website and product overview. https://www.bakkerbart.nl/
[2] Bakker Bart – Filled sandwiches ordering page. https://www.bakkerbart.nl/bestellen/belegde-broodjes
[3] DutchReview – “Sandwich society: A guide to lunch in the Netherlands”, 27 March 2024. https://dutchreview.com/culture/dutch-lunch-culture-bread-and-society/
[4] The Dutch Table – “Ode to the Dutch Sandwich”. https://www.thedutchtable.com/2011/03/ode-to-dutch-sandwich.html
[5] IamExpat – “Lunch break, Dutch style”, 9 July 2012. https://www.iamexpat.nl/lifestyle/lifestyle-news/lunch-break-dutch-style
[6] Netherlands Enterprise Agency – Cycling and cargo bikes in sustainable mobility. https://english.rvo.nl/topics/sustainable-mobility/cycling
[7] ZAG Daily – “The Netherlands launches zero-emission zones for urban freight”, 2 January 2025. https://zagdaily.com/places/the-netherlands-launches-zero-emission-zones-for-urban-freight/
[8] Bakker Bart – Breakfast and lunch group menus. https://www.bakkerbart.nl/bestellen/ontbijt-lunch/groepslunches
[9] BBC World Service – “Cycling across Europe in the pandemic” (video). https://www.youtube.com/watch?v=Cukx_BSQ0Ww
Appendix
Bakker Bart
A Dutch bakery and lunch chain with many branches, known for fresh bread, filled sandwiches, snacks, and sweet pastries, and for offering both in-store and online ordering.
Belegde broodjes
Dutch term for filled sandwiches, usually small rolls with toppings such as cheese, meats, salad, or spreads, often eaten as a quick lunch.
Broodje
Dutch word for a small bread roll or simple sandwich, a basic part of daily meals and a key item on bakery menus.
Cargo bike
A bicycle with a large box or platform for carrying goods, sometimes electric, used in Dutch cities for delivering parcels, food, and other items.
Dutch lunch
A midday meal in the Netherlands that often consists of cold sandwiches made with bread, cheese, sliced meats, or sweet spreads, sometimes with milk or juice.
QR code
A square barcode that can be scanned with a smartphone to open a website or app, often used on flyers and menus for quick online ordering.
Zero-emission delivery
Delivery of goods using vehicles that do not produce exhaust emissions, such as bicycles or electric cargo bikes, especially in city areas that limit polluting traffic.
My Diary - Leonardo Cardillo 