Key Takeaways
Quick look
A green-and-white envelope from KPN lands on a hallway floor in Appingedam in November 2025, just before Black Friday. It is not a bill or warning. It is a Black Friday Snelpakker offer for KPN fibre internet and TV.
The deal in one breath
The letter says that new customers who take a two-year KPN Internet & TV contract can choose between two things: pay 35 euros per month for the first twelve months, or receive a Dyson V10 Absolute vacuum cleaner worth about 499 euros as a welcome gift.
Story & Details
A letter on the floor
In a quiet street in Appingedam, a white envelope with a bright green window lands on a doormat. The logo in the corner shows that it comes from KPN, a large Dutch telecom and IT company that runs fixed and mobile networks across the Netherlands.
Through the window, the text is clear: “Aan de bewoner(s)”. In Dutch this means “To the resident or residents”. It is the classic sign of a mass mailing. The letter is made for every home at the address, not for one named person. It already hints that this is an offer, not a warning.
Inside the Black Friday Snelpakker
When the envelope is opened, a full-colour page appears. The date on it is seven November 2025. Across the middle of the page, bold black and bright green bands repeat the words “Black Friday” and “Snelpakker”. The subject of the letter is now crystal clear: KPN is promoting a special Black Friday Snelpakker for its Internet & TV package.
The heart of the offer is simple. Anyone who signs a 24-month KPN Internet & TV contract can pick one of two rewards. One choice is a first year at 35 euros per month. The other is a Dyson V10 Absolute cordless vacuum cleaner as a welcome gift with a stated value of 499 euros, while paying the normal monthly price. The promotion runs during the Black Friday period and is still being pushed hard as December 2025 begins.
Extra perks for combining services
Around the main block, smaller coloured panels talk about extra benefits. If a household takes fixed internet and TV with KPN and also uses KPN for mobile, extra perks appear. The letter talks about monthly discounts on the mobile bill, richer TV packages and other “choice benefits” for customers who “combine more and get more”.
This reflects a wider pattern in the Dutch broadband market. Independent deal pages in late 2025 show that providers often keep the biggest discounts and gifts for new customers who take long contracts and bundle several services, such as internet, TV and mobile, under one brand.
Speed, fibre and the true cost
The Snelpakker page describes KPN fibre internet as fast and stable. It promises smooth streaming and online gaming for everyone in the home. Research on Dutch broadband prices in 2025 adds useful context. Studies from respected telecom analysts show that a 100 megabits per second fibre connection in the Netherlands costs roughly 46 to 51 euros per month on average, and that prices for these speeds have risen over the past few years, even as networks become faster.
More reports show that a 1 gigabit per second broadband line costs just over 54 euros per month on average, and that gigabit prices have fallen slightly since 2023. Other guides for people moving to the Netherlands explain that basic internet-only deals can start around 32.50 euros per month and rise above 100 euros, depending on speed and extras.
Placed next to these numbers, a first year of Internet & TV at 35 euros per month looks very attractive. But the Snelpakker contract runs for two years, not one. After the first twelve months, the price returns to the regular KPN rate for that package. Over 24 months, the total cost often comes closer to standard market levels than the Black Friday headline suggests.
A small Dutch language mini-lesson
The letter also gives a tiny and useful Dutch language lesson.
The line “Aan de bewoner(s)” is a polite way to say “To the resident or residents” when the sender does not know the name of the person living at the address. It is common on leaflets and advertising letters.
Near the main block, short phrases like “Pak ’m snel” appear. Word by word, this tells the reader to “Grab it quickly”. It is typical for sales language that tries to create a feeling of urgency.
The word “Snelpakker” itself mixes “snel” (fast) and a form of “pakken” (to grab). It suggests that this deal is something to grab fast, before it disappears. Knowing these small phrases makes future Dutch mailings easier to read and a little less noisy.
Pictures, QR codes and the path to signing up
At the bottom of the page, an orange cat stretches out behind a tablet screen. On the screen, a film is playing. The message is soft and simple: this is the kind of calm evening the right internet package can support.
Next to the cat, a bright green QR code invites the reader to scan it with a smartphone. Scanning the code, or visiting the special Black Friday section on KPN’s website, leads to a page where visitors can enter their address, check if fibre is available, and build a KPN Internet & TV package. Deal pages and official action terms for this campaign explain that the customer can then choose either the Dyson V10 Absolute or the first-year discount as part of that online process.
The same terms say that the Dyson is sent only after the modem is installed, the connection is active and the 14-day cooling-off period has passed. The gift and the discount are clearly tied to a live, running connection and a full two-year commitment.
Calm advice in a busy market
Consumer reports and government-backed studies note that Dutch broadband prices sit on the higher side compared with some other European markets, and that promotions do not always lower the long-term cost. At the same time, regulators in nearby markets tighten rules on contract clarity. In January 2025, new rules in the United Kingdom force telecom providers to state any future price rises in exact money terms and ban vague mid-contract increases linked to inflation alone.
Public advice from regulators supports a simple checklist for readers of any broadband offer. Before saying yes, it makes sense to know the total cost over the full term, the contract length, what speeds are advertised, and what happens if the price or conditions change during the contract.
One short video from the communications regulator Ofcom explains these points in clear language and uses a broadband contract as a simple example. The lesson travels well. The same questions help a Dutch household in December 2025 when that KPN Black Friday Snelpakker letter lies on the doormat next to the morning mail.
Conclusions
A bright offer, a soft landing
The KPN Black Friday Snelpakker letter is built to stand out. It combines a familiar brand, a low first-year price, a Dyson V10 Absolute as a gift, warm colours and a relaxed cat. The timing near Black Friday 2025 adds extra pressure, and the language invites a fast grab.
Yet the very same letter can be read in a calm, gentle way. When the first reaction passes, what remains is a clear choice: take a strong short-term discount or a high-value gift in exchange for a two-year contract, and weigh that against other offers and needs in the home.
Seen like this, the green-and-white envelope on a hallway floor in Appingedam is more than a piece of advertising. It becomes a small guide to modern internet shopping in the Netherlands, where fibre lines, bundle perks and smart questions all shape how a home stays online.
Selected References
Background on the KPN Snelpakker and Dutch broadband
[1] KPN – “Black Friday deals.” Official KPN pages that describe the Black Friday Snelpakker Internet & TV promotions, including the choice between a Dyson V10 Absolute worth 499 euros and twelve months at 35 euros per month on a two-year contract. https://www.kpn.com/blackfriday
[2] Breedbandwinkel – “KPN Black Friday Snelpakker: Dyson V10 vacuum cleaner.” Independent explanation of the Snelpakker campaign, confirming the two-year contract, the 35-euro first year and the Dyson V10 Absolute welcome gift conditions. https://www.breedbandwinkel.nl/nieuws/kpn-black-friday-snelpakker-dyson-v10-stofzuiger
[3] Telecombinatie and similar partner pages – “Internet & TV with free Dyson V10 vacuum cleaner.” Retailer descriptions of the Black Friday Snelpakker, showing how customers choose either twelve months at 35 euros or a free Dyson V10 Absolute when ordering KPN Internet & TV. https://www.telecombinatie.nl/acties/kpn-black-friday-snelpakker-internet-tv-met-gratis-dyson-v10-stofzuiger
[4] Telecompaper – “Netherlands sees rise in 100Mbps broadband prices, with growing gap between fibre and DSL” and related research on 100 Mbps and 1 Gbps prices. Industry reports outlining average Dutch broadband prices around 46–51 euros per month for 100 Mbps and just over 54 euros per month for 1 Gbps. https://www.telecompaper.com/news/netherlands-sees-rise-in-100mbps-broadband-prices-with-growing-gap-between-fibre-and-dsl–1528474
[5] Dutch government / Telecompaper – “Comparison of tariffs for ‘naked’ internet in the Netherlands and other countries.” Study comparing Dutch broadband prices and promotions with those in other countries, noting how bundles and discounts shape the final cost. https://www.rijksoverheid.nl/documenten/rapporten/2025/09/01/telecompaper-vergelijking-van-tarieven-voor-kaal-internet-in-nederland-en-andere-landen
[6] Keuze.nl, Androidworld, Allesvoorniks, ProviderCheck and similar consumer sites – Black Friday 2025 overviews of internet and TV deals in the Netherlands, including KPN’s Dyson V10 Absolute campaign and competing offers from other providers. https://www.keuze.nl/nieuws/kpn-internet-en-tv-aanbiedingen-de-beste-deals
[7] Ofcom – “Signing a broadband or phone contract? Avoid costly mistakes!” Short YouTube video from the UK communications regulator giving simple advice on what to check before signing a broadband or phone contract. https://www.youtube.com/watch?v=A69RHsXhLgc
Appendix
Appingedam
Appingedam is a small town in the Dutch province of Groningen; in this story it is the place where a household receives the KPN Black Friday Snelpakker letter on its doormat.
Black Friday
Black Friday is a shopping day in late November when many shops and service providers launch short-term discounts and special deals, often in the form of eye-catching campaigns and gifts.
Dyson V10 Absolute
Dyson V10 Absolute is a cordless stick vacuum cleaner that appears in the KPN Snelpakker campaign as a welcome gift with a stated value of 499 euros for new customers who sign a two-year Internet & TV contract.
Fibre internet
Fibre internet is a type of broadband that sends data as light through very thin glass or plastic cables, giving fast and stable speeds that work well for streaming, gaming and working from home.
KPN
KPN is a large Dutch telecommunications and IT company that provides internet, TV, mobile and fixed-line services and plays a central role in rolling out fibre-optic networks across the Netherlands.
Ofcom
Ofcom is the official communications regulator in the United Kingdom, responsible for overseeing telecoms and broadcasting and for giving consumers advice about fair and clear contracts.
QR code
A QR code is a small square pattern of black and white blocks that a smartphone camera can scan to open a web page or other online resource without typing a web address.
Snelpakker
Snelpakker is a Dutch marketing word built from “snel”, meaning fast, and “pakken”, meaning to grab; it is used by KPN as the name for a limited-time Black Friday internet and TV deal that people are urged to grab quickly.
My Diary - Leonardo Cardillo 